Podcasts & Communities
Lenny Rachitsky
Interviews with world-class product leaders and growth experts to uncover concrete, actionable, and tactical advice to help you build, launch, and grow your own product.
Teresa Torres
Combining in-depth articles on product discovery and the Just Now Possible podcast on building AI products.
Books
David Bland, Alexander Osterwalder
A library of forty-four experiments for testing desirability, feasibility, and viability cheaply, with guidance on which experiment fits which stage of evidence.
Wes Bush
How to make the product itself the primary acquisition and conversion engine, including a framework for choosing between free trial, freemium, and demo-led models.
Marty Cagan
The canonical account of how strong product teams work: empowered cross-functional teams solving problems, with discovery and delivery running in parallel rather than in sequence.
Clayton M. Christensen
The Jobs to Be Done argument that customers hire products to make progress in a specific circumstance, which predicts demand far better than customer attributes.
Annie Duke
A counterweight to grit: how to set kill criteria in advance and walk away from failing bets before sunk cost and escalating commitment decide for you.
April Dunford
A ten-step positioning method built on competitive alternatives, unique attributes, the value they enable, and the market frame that makes that value obvious.
Rob Fitzpatrick
How to run customer conversations that produce real evidence: ask about past behavior and actual spending rather than about your idea, which everyone will politely endorse.
Nicole Forsgren, Jez Humble and Gene Kim
The research behind the DORA metrics, showing that software delivery performance predicts organizational performance, and identifying the capabilities that actually move it.
Etienne Garbugli
A step-by-step process for B2B customer discovery and early product-market fit, covering market selection, interview technique, and converting learning into first deals.
Matthias Hilpert, Martin Giese
The companion volume to this book, covering the other half of the problem: how early-stage B2B startups build a repeatable sales engine.
Gene Kim, Jez Humble, Patrick Debois and John Willis
The practical implementation manual for DevOps at scale, organized around flow, feedback, and continual learning, with detailed technical and organizational patterns.
Jake Knapp
The five-day format for taking a team from a hard problem to a prototype tested with real customers, without waiting for a full development cycle.
Don McGreal and Ralph Jocham
How to own a product for value rather than administer a backlog, with emphasis on vision, evidence-based management, and validating outcomes.
Jeff Patton
How to arrange user activities into a narrative backbone and slice releases across it, so teams build shared understanding and ship the smallest useful version.
Madhavan Ramanujam, Georg Tacke
Why pricing should be the first customer conversation rather than the last decision before launch, with a method for researching willingness to pay and designing packaging around it.
Josh Seiden
A short argument for managing to changed customer behavior rather than shipped features, with a practical method for defining and measuring the behaviors that matter.
Ryan Singer
Basecamp’s method of fixed six-week cycles and variable scope, where work is shaped to an appetite and bet on rather than queued in a backlog, and small autonomous teams are trusted to trade off detail to hit the deadline.
Emma Stratton
A practical method for B2B tech messaging: strip the jargon, lead with the benefit, and make every line specific enough to be worth reading.
Teresa Torres
How a product trio sustains weekly customer contact, using opportunity solution trees to connect business outcomes to opportunities and to the assumptions worth testing.